Check out the latest update from January. An inside view into My Food Story: find out how an Indian food blog is building traffic and creating an income.
Hey Guys! Welcome back to another issue of Inside My Food Story and updates from January 2016. If you are new to these parts of the world, this is a monthly post where I attempt to share my learnings while running a food blog, in the hope that as bloggers we can help each other grow.
Inside My Food Story is divided into two parts – Monthly Updates and a Guest Post by Cucumbertown, the blogging platform my blog is hosted on. So here goes!
Updates from December
Most bloggers face a general decline in traffic in December, but the blog hit the highest traffic (in terms of page views) so far, in December. This was mainly because of a few Buzzfeed posts I got featured on. The buzzfeed posts directed to a few old posts which gave traffic a nice bump. I cannot stress the need to be active on Pinterest, Food Porn aggregate sites and within the blogging community. You never know who may notice a recipe and decide to feature it.
December was also a month for reflections and creating goals for the coming year. I think I’ve been in marketing too long and can’t get rid of this need for feedback. I was running My Food Story’s reader survey all month long, and without promoting it too much, I was happy to see all the responses I received. Thank you so much for filling out the survey. I hate surveys myself, so just the fact that you answered ALL questions lets me know that we are truly on our way to becoming BFF’s.
I promised I’d share the results so here’s a peek at some questions I asked.
This is just a snapshot of a few questions I asked. But I’m happy to report that your responses seriously helped. While it affirms that we’ve been going in the right direction, just seeing it in black and white makes it clearer. I was so relieved to see no ‘horrible’ comments except for Mr. Dull Pictures. Gimme some time, and I hope by next year around, you won’t be saying that 🙂
I’ve also made some goals for this year. One of them is simply writing 3 posts a week. All my goals are written on the whiteboard right in front of me. To keep reminding me that I need to stay focused. Have you put down any goals so far? I’d love to hear about them, and see if we can motivate each other to achieve them!
I’ll be back with more updates next month. In the meanwhile, here’s what Ct has to say. These are improvements/ additions that have been made to the blog in December, some of which helped me make a small income as well.
From Team Cucumbertown
First of all a very Happy New Year to all the readers of My Food Story. Hope you guys had an amazing party that can be talked about for at least the next few weeks!
December was not big for us in terms of new feature releases. One development was the optimisation of favicons for multiple platforms and multiple browsers. If you are wondering what impact this has on the blog, here’s our article explaining why favicons are a big deal.
We have also introduced a new support system for bloggers. This means Richa can now expect a more streamlined process whenever she is looking for help from the team.
All ad slots in December for My Food Story were completely managed through DFP (Doubleclick for Publishers).
My Food Story saw an increase in monthlyrevenue to $48 compared to last month despite December being one of the leaner months in terms of display ad revenues. There was distribution of revenue across ad networks and major contributors were Gourmet Ads (ad geo-targeted only to 5 regions with average 58% fill rates) & Adsense which gives 100% fill in most cases.
Affiliate adoption was fairly average as My Food Story did not have significant conversions (close to $2.2) through affiliate links. CTR went down to 2.3% when compared to last month. But this could probably be experimented with, by changing the placement of products and visibility of price.
Currently the focus is on building a better editor, with features such as scheduling, an updated toolkit menu and image attribution options.
This will take some time to complete however and we will keep the readers of My Food Story informed about these changes.
That’s all for this month. If you’d like to check out the previous reports, here are links to November and December: